Verify your eligibility with to receive this exclusive discount for everything in our store.

The Strength Co. is proud to be a Veteran Owned Small Business that is committed to making high quality American Made Products. 

We are thankful for all who are serving, have served in the past, or have made the ultimate sacrifice. It's because of the patriotism of those in uniform that we believe so strongly in Made in USA products. We are committed to staying that way, from our Olympic Iron Barbell Plates all the way down to our socks. 

Active, Reserve and Veterans save 5% year round through ID.ME on all items in the store. Last year we launched our Semper Fidelis Barbell in collaboration with the Semper Fi & America's Fund, donating $100 for every barbell sold.

  • The Semper Fi Fund is a non-profit 501 organization that provides a variety of programs to assist wounded veterans in all branches of the United States Armed Forces.


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