We help people with all levels of experience become stronger than they’ve ever been.
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Classes for everyone

Whether you’ve never lifted weights before or are a seasoned athlete, we can help you safely perform your exercises and make progress. We’ve taught hundreds of people to squat, press and deadlift successfully.

Group sessions, 1-on-1 attention

Every individual’s work set is performed under the watchful eye of one of our experienced and encouraging coaches. Encouraging and supporting other lifters helps to keep everyone energized throughout the session.

Get fit, not hurt

We understand that most people can be intimidated by the idea of strength training. Our coaches will make sure every lifter achieves steady progress with an individualized pace. They will also make sure you perform your lifts safely, with proper form.

About our classes

Classes 6 days a week

We offer workouts in the early mornings and evenings during the week and in the mornings on Saturday.

Personalized coaching

Our semi-private classes are capped at 7 people. We will watch every work set you perform and provide 1-on-1 coaching as you lift.

Membership rates

Our members get personalized, one-on-one coaching inside of every group class. Attend 3 times per week for only $375 a month. Book your Intro now to get started.

Meet our coaches

Grant Broggi

Grant discovered Starting Strength in an effort to find a competitive edge for his Marines while they were deployed to Afghanistan in 2014. It worked. After returning home from deployment, he quickly gained a reputation for having the strongest group of Marines in the unit and was sought out for coaching on a regular basis.

Since then, Grant has programmed and coached hundreds of Marines to measurable results using the Starting Strength methodology.

After witnessing the results of Starting Strength in his own performance, and in that of his Marines, Grant obtained the Starting Strength Coach Certification in April of 2016 and opened a garage gym to train the general public and then opened The Strength Co.

Niki Sims

With a start in CrossFit, Niki Sims has been coaching people since 2009 but focused on the Starting Strength Method in 2013 after attending a seminar and gaining a serious appreciation for the simple, hard truths and measurable and incredibly meaningful results of a dedicated strength program. She loves coaching people through the barbell movements as they become stronger and more confident and educated on their own abilities.

She is on staff at Starting Strength seminars across the country and is a coach for and manager of Starting Strength Online Coaching. She also contributes articles, videos and podcasts to the main Starting Strength site.

For singles, Niki has squatted 290lbs, Benched 200, Pressed 116.5, Deadlifted 410, Power Cleaned 195 and Chinned 92.5 pounds.

Niki welcomes any and all suggestions on where to eat tasty burgers.

Dylan Cherin

Dylan is one of our proudest success stories here at The Strength Co. After battling several serious health issues and coming off of chemotherapy, Dylan was looking for a way to rebuild his health when he discovered Starting Strength. Dylan started training in January of 2017 with an empty barbell (45lbs) and nine months later was squatting and deadlifting over 400lbs, with improved body composition.

After witnessing first hand how strength training changed his own life, Dylan decided to dedicate himself to coaching in order to help other trainees achieve their genetic potential. Dylan completed the Starting Strength Seminar in January of 2018.

Check out Dylan’s full story on YouTube.

Mike Minigell

Mike is the perfect example of how Starting Strength can completely change one’s life. A natural athlete, Mike grew up playing a variety of sports from ice hockey to lacrosse. After moving from Maine to Los Angeles in the fall of 2016 he found Horn Strength and Conditioning while looking for a place to work out. On his first day of training under a Starting Strength Coach he squatted 135lbs, pressed 95lbs, and deadlifted 205lbs – and realized he had found much more than just a place to “work out”.

He attended the Starting Strength Seminar in March of 2017 before moving back to Maine to begin coaching clients ranging from nurse practitioners to corporate professionals, all out of his garage. After seeing the success of his clients and realizing his own passion to coach others, he moved back to California to begin work at The Strength Co in March of 2018.

Watch Mike’s highlights from his last Strengthlifting meet.

Jeff Hairston

Coach Jeff is a Brazilian jiu jitsu brown belt and instructor at the renown Art of Jiu Jitsu Academy in Costa Mesa, CA. While looking for a way to become bigger and stronger to improve his jiu jitsu game, he found the book Starting Strength. He attempted the program on his own but soon realized he needed a coach, and enrolled for his Intro To Barbells session in December 2017.

He loved barbell training from day one, and has never looked back. He has gained 40 lbs of body weight, vastly improved his strength, and has seen a significant carryover to his jiu jitsu game. Because of his background in coaching Brazilian jiu jitsu, Jeff picked up on the details of barbell training quickly and immediately started developing his coaching eye. He is passionate about coaching and helping others reach their potential.

Andrew Hahn

Andrew discovered Starting Strength in 2014 as he was looking for a way to strengthen his back and protect himself from injury. After coaching himself for four years, he joined The Strength Co. in April of 2018.

A long time high school basketball coach, Andrew understood the importance of coaching, and how much immediate feedback can improve ones performance. A believer in the importance of strength for lifters of all ages, Andrew attended the Starting Strength Seminar in June of 2018 before beginning to intern at The Strength Co. Andrew is a mechanical engineer by trade, and lives locally with his wife.