The TRUTH About AI Fitness Coaching (From a Starting Strength Coach)

Is AI going to put every fitness coach and influencer out of business? Starting Strength Coach Grant Broggi runs a barbell gym in Costa Mesa, CA and an online coaching platform, and his honest answer is: probably yes, for a lot of them.

AI can already tell you how to run the novice linear progression, what to do after a missed workout, how much protein to eat, and whether to train the day after you tweak your back. The Strength Co. built the Starting Strength methodology into our members' Slack so those questions get answered instantly, the way a Starting Strength coach would answer them, not the way the internet would.

What AI still can't do is watch you walk out 315 and tell you your knees are sliding forward. And it can't be the reason you show up to the gym on a day you don't feel like it.