We have coached hundreds of people of all ages, levels of experience and health limitations to lift with barbells.

Learn how to squat, deadlift, press and bench press in a 60 minute class. Intros are available in our California locations (Villa Park and Costa Mesa) and cost $150 dollars. 

We also offer an online version of our class that you can take from anywhere.

We will contact you within 24 hours of your purchase to schedule your Intro.

How to squat

The squat is the most important exercise in the program and is performed three times per week. No other exercise matches the utility of the squat in terms of the range of motion, the number of muscles involved, and systemic stress applied. The properly performed squat has a profound impact on muscle mass, bone density, tendon strength and can be safely performed by just about everyone with the right coaching.

overhead press

How to press & bench press

A press is performed while standing, where a bar is held at the shoulders and lifted overhead. A bench press is performed while lying flat on a bench, where a bar is lowered to the chest and then pressed upward. These exercises help build strength in the chest, shoulders and arms.

How to deadlift

The deadlift is a full body exercise that dramatically improves back, leg, butt, and grip strength. A strong back is a healthy back and one that’s less prone to injury from the variables of day-to-day life. Pick the bar up, set the bar down while our coaches ensure the safe and effective execution of this critically important exercise.

How to achieve your strength goals

Our coaches will work with you to understand your individual goals and help you understand where to start, how to progress and what to expect as your training continues.

We take the guesswork out of how to get strong, and you’ll be able to see measurable progress as you get stronger from workout to workout.

Common Questions

Your Intros are scheduled for 60 minutes. Am I really going to be lifting weights for an hour without a break?

Many of our students worry that we will have them doing weight circuit training for an hour straight. This is not the case and our coaches will provide a comprehensive class which involves some lecture, demonstration, performance of all the lifts and some rest in-between sets of exercises.

All of our students are capable of finishing the exercises safely.

I Have Lifted Before, Do I Need To Take This Intro Before Group Classes?

You can email us or chat with us for more details, but generally we recommend that almost all new lifters in our gym take an Intro with us before training in a group. The 1 on 1 time helps us assess how we will plan out your coaching.

I am nervous about strength training in a group setting. What should I expect?

We chose to teach in a class setting because we think that new lifters can learn a lot from watching others improve while being coached. A lot of class time is spent resting for the next set, and watching other people’s lifts is a good use of your down time! Our gym has people of all ages and abilities and we believe that we attract clients that are friendly and encouraging to each other. Our coaches are also always there for you to make sure you are comfortable and safe.

(Women) Will lifting weights make me big and muscular?

This is a common misconception but becoming big and muscular is very, very difficult to do for women because of the hormonal differences between men and women. Lifting barbells will not turn a lady into muscled figure, but is great for weight loss and getting stronger.

How is Strength Co different from Crossfit, Orangetheory, fitness bootcamps, etc?

Most exercise classes typically consist of random activities that are designed to make you sweaty and feel good about being tired afterward. That is better than no exercise at all but we think that barbell training reliably and specifically makes every lifter stronger. Being stronger helps prevent injury, is good for your mental and physical health and improves general quality of life.

What if I’m overweight? Untrained? An elite athlete? Male? Female? Young? Old?

We have trained hundreds of young, old, sedentary, overweight, underweight, untrained, and elite athletes to become stronger.

I’m injured, can’t squat, or have some other limitation. Can you help?

Usually! Preventing re-injury or rehabbing an injury is a common reason to start strength training. Send us a message and explain your situation. We can usually get you lifting right away with only minor changes to the exercises.

Do you have any member testimonials?

Sure, below we have some videos of our members discuss how training with us has helped them.



Meet our coaches

Grant Broggi

Grant discovered Starting Strength in an effort to find a competitive edge for his Marines while they were deployed to Afghanistan in 2014. It worked. After returning home from deployment, he quickly gained a reputation for having the strongest group of Marines in the unit and was sought out for coaching on a regular basis.

Since then, Grant has programmed and coached hundreds of Marines to measurable results using the Starting Strength methodology.

After witnessing the results of Starting Strength in his own performance, and in that of his Marines, Grant obtained the Starting Strength Coach Certification in April of 2016 and then opened The Strength Co soon after.

Jeff Hairston

Coach Jeff is a Brazilian jiu jitsu black belt and instructor at the renown Art of Jiu Jitsu Academy in Costa Mesa, CA. While looking for a way to become bigger and stronger to improve his jiu jitsu game, he found the book Starting Strength.

He loved barbell training from day one, and has never looked back. He has gained 40 lbs of body weight, vastly improved his strength, and has seen a significant carryover to his jiu jitsu game. Because of his background in coaching Brazilian jiu jitsu, Jeff picked up on the details of barbell training quickly and immediately started developing his coaching eye. He received his Starting Strength Coach Certification in the fall of 2019.